Branding
Role: Full time and Freelance
Confirm Biosciences
As Marketing Coordinator at Confirm Biosciences, I led a complete brand refresh that included logo redesign and the development of cohesive brand guidelines. I applied the guidelines across all touchpoints including letterhead, business cards, envelopes, informational handouts, and digital collateral. As the project lead for the company's website overhaul, I conducted extensive UX research and competitive analysis, developed desktop and mobile prototypes with wireframing tools, and collaborated closely with developers and other designers to ensure an on-time relaunch.
Beyond these core branding projects, I managed the graphics team, directed product demonstration videos and photography shoots, and executed strategic marketing campaigns including email marketing templates, Google Display ads, and Facebook advertisements.
Applications Shown: Brand Guidelines, Letterhead, Business Cards, Envelopes, and Informational Handouts.
Vision of Children Foundation
For Vision of Children Foundation's 2017 'Concert with a Vision' event, I developed the complete visual identity—from logo design to font and color palette selection. These brand elements were applied across all promotional materials, including invitations, flyers, postcards, and informational handouts.
Applications Shown: Invitation, Promotional Flyer and Save-the-Date Postcard
©2026 Marcus Cowan
Branding
Role: Full time and Freelance
Confirm Biosciences
As Marketing Coordinator at Confirm Biosciences, I led a complete brand refresh that included logo redesign and the development of cohesive brand guidelines. I applied the guidelines across all touchpoints including letterhead, business cards, envelopes, informational handouts, and digital collateral. As the project lead for the company's website overhaul, I conducted extensive UX research and competitive analysis, developed desktop and mobile prototypes with wireframing tools, and collaborated closely with developers and other designers to ensure an on-time relaunch.
Beyond these core branding projects, I managed the graphics team, directed product demonstration videos and photography shoots, and executed strategic marketing campaigns including email marketing templates, Google Display ads, and Facebook advertisements.
Applications Shown: Brand Guidelines, Letterhead, Business Cards, Envelopes, and Informational Handouts.
Vision of Children Foundation
For Vision of Children Foundation's 2017 'Concert with a Vision' event, I developed the complete visual identity—from logo design to font and color palette selection. These brand elements were applied across all promotional materials, including invitations, flyers, postcards, and informational handouts.
Applications Shown: Invitation, Promotional Flyer and Save-the-Date Postcard
©2026 Marcus Cowan
Branding
Role: Full time and Freelance
Confirm Biosciences
As Marketing Coordinator at Confirm Biosciences, I led a complete brand refresh that included logo redesign and the development of cohesive brand guidelines. I applied the guidelines across all touchpoints including letterhead, business cards, envelopes, informational handouts, and digital collateral. As the project lead for the company's website overhaul, I conducted extensive UX research and competitive analysis, developed desktop and mobile prototypes with wireframing tools, and collaborated closely with developers and other designers to ensure an on-time relaunch.
Beyond these core branding projects, I managed the graphics team, directed product demonstration videos and photography shoots, and executed strategic marketing campaigns including email marketing templates, Google Display ads, and Facebook advertisements.
Applications Shown: Brand Guidelines, Letterhead, Business Cards, Envelopes, and Informational Handouts.
Vision of Children Foundation
For Vision of Children Foundation's 2017 'Concert with a Vision' event, I developed the complete visual identity—from logo design to font and color palette selection. These brand elements were applied across all promotional materials, including invitations, flyers, postcards, and informational handouts.
Applications Shown: Invitation, Promotional Flyer and Save-the-Date Postcard
©2026 Marcus Cowan